Do you know that you can save money by getting the book Foreign Direct Investment Inflows Into the South East European Media Market by Zvezdan Vukanović in pdf version instead of buying one? We have the pdf version of the book Orphans of Islam available for free. Just click on red download button below to download Foreign Direct Investment Inflows Into the South East European Media Market by Zvezdan Vukanović for free.
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.